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Driving road safety in Africa: What can governments do?
Africa | Nairobi

Driving road safety in Africa: What can governments do?

27 Nov 2025 · People, Prosperity

Road safety is a huge challenge in Sub-Saharan Africa, for private road users and the commercial road transport sector alike. How can government reforms and actions help? We asked an expert from the region.

Road transport is the bedrock of societies, connecting communities, supporting businesses and driving progress.

However, many Sub-Saharan countries continue to face a road safety crisis. While this is in large part due to private car drivers, the commercial road transport sector is also impacted and can play an important role, working with governments, to make roads safer.

Safer roads help protect precious human life, reducing deaths and injuries from accidents. Safer roads also go hand in hand with more efficient roads, helping boost logistics networks that in turn benefit overall economic and social development.

Governments play a crucial role in enabling, encouraging and enforcing safety for both private and commercial road users.

With the recently published IRU–World Bank mapping out clear reform pathways to make roads and road users safer, smarter and greener, we asked Geoffrey Owuor, a professional road transport trainer with 15 years of experience, to break down some of the challenges – and the corresponding solutions – facing Sub-Saharan Africa and its governments.

What are the three biggest challenges facing road transport in Sub-Saharan Africa?

Sub-Saharan Africa faces a perfect storm of road transport problems: crumbling infrastructure, deadly roads, and weak governance continue to hold back safety, trade, and economic growth.

Most rural roads remain unpaved, and those that exist deteriorate rapidly due to poor maintenance and harsh weather conditions. The result is an unreliable and dangerous network that hinders mobility and trade.

The roads themselves are also deadly. The region has the world’s highest traffic death rate. In my country of Kenya, around 25 people die every day in road crashes, many of which go unrecorded.

Weak governance further compounds these challenges. Inconsistent policies, bureaucratic red tape, and poor coordination among authorities lead to costly delays, safety lapses, and a lack of accountability.

What are some specific issues facing Kenya?

Corruption runs deep in Kenya’s transport sector. Bribery has become standard practice at nearly every level. Traffic police routinely accept payments ranging from KES 50 to 500 to ignore drivers without a licence and dangerous vehicles. Driving licences can be purchased without proper testing, putting unqualified drivers behind the wheel.

Road construction contracts are often inflated, leading to substandard infrastructure. Matatu operators (minibus or similar vehicle used as a taxi) pay bribes to bypass safety regulations. The result is a culture where traffic laws are seen as optional for those willing to pay, eroding public trust and endangering lives.

A widespread lack of awareness compounds the crisis. Driving schools focus on passing tests rather than teaching safe driving. Pedestrians, who make up the majority of road fatalities, are often unaware of basic safety practices.

Passengers accept reckless matatu driving as the norm, while speeding, drunk driving, and skipping seatbelts remain socially acceptable behaviours. Few people know basic first aid, meaning that even minor accidents can quickly turn fatal. The gap between knowing and doing is costing lives every day.

The welfare of road users is largely an afterthought. Pedestrians and cyclists navigate roads without sidewalks or bike lanes. Matatu drivers work exhausting hours under pressure, with no contracts, insurance or benefits.

Emergency response systems are slow and under-equipped, leaving many victims to die waiting for help. Boda-boda riders (bicycle or motorcycle taxis) often lack training, protective gear, or safe operating spaces. Accident victims face financial ruin due to minimal insurance coverage and limited institutional support.

These problems feed one another in a destructive cycle. Corruption undermines enforcement. Ignorance prevents citizens from demanding change. Poor welfare drives risky behaviour, while corruption allows it all to continue.

Breaking this cycle requires a comprehensive approach: cleaning up corruption, investing in large-scale road safety education, and prioritising the welfare of road users in every policy decision.

Kenya’s roads don’t have to be this deadly. But meaningful change will only come by confronting these uncomfortable truths head-on.

Driving road safety in Africa: What can governments do?
Driving road safety in Africa: What can governments do?
Driving road safety in Africa: What can governments do?
Driving road safety in Africa: What can governments do?
Driving road safety in Africa: What can governments do?
Driving road safety in Africa: What can governments do?

If you were the transport minister of a Sub-Saharan country, what three policies would you implement?

As the transport minister of a Sub-Saharan African country, I would focus on three evidence-based policies designed to address the region’s most pressing road transport challenges: driver competency, infrastructure safety, and effective enforcement.

The first priority would be to overhaul the driving licence system to eliminate corruption and ensure that only genuinely competent drivers are on the roads. This would include establishing standardised, computerised testing centres to reduce opportunities for bribery in licence issuance.

Mandatory practical training hours with certified instructors would help new drivers gain real experience before being licensed. A graduated licensing system could be introduced, restricting night driving or passenger limits for new drivers during their first months on the road.

For professional drivers, particularly those operating minibuses and heavy vehicles, regular re-testing would ensure that skills and safety standards remain high. These reforms would create a culture of accountability and professionalism in the transport sector.

iru world bank

Secondly, instead of spreading limited resources thinly, I would focus investments where they can have the greatest impact: high-risk zones with the most traffic fatalities and injuries.

Pedestrian infrastructure is critical. Sidewalks, marked crossings, and footbridges should be prioritised near schools, markets and busy urban centres, where pedestrians make up more than 40% of road deaths in the region.

Improving road surfaces and drainage on key corridors would reduce crashes caused by potholes and poor conditions during the rainy season. Street lighting in urban areas and clear signage and markings at dangerous intersections would further improve visibility and safety.

Traditional traffic enforcement in the region often struggles with corruption and limited capacity. Technology and community engagement can help overcome these barriers.

I would deploy speed cameras and automated enforcement systems on major highways to ensure consistent monitoring. All commercial vehicles should be fitted with mandatory speed limiters and GPS tracking to improve accountability.

Local communities also have a vital role to play. Establishing community road safety committees to work alongside the police can build trust and increase compliance through local ownership.

Finally, enforcement campaigns must be visible, predictable and focused on the fatal causes of road deaths: speeding, drunk driving, failure to wear helmets or seatbelts, and lack of proper child restraints. Random checkpoints that encourage bribery would be replaced by data-driven, transparent enforcement operations.

By combining these three pillars (education, infrastructure and enforcement), Sub-Saharan countries can make real progress in reducing road fatalities and building safer, more sustainable transport systems for all.   

How would a more formalised and professionalised commercial road transport sector help?

Standardised driver training and licensing help ensure that only qualified and competent commercial drivers are on the road, reducing preventable crashes.

Regular vehicle inspections guarantee that trucks, buses and coaches remain roadworthy, while enforced rest periods prevent fatigue-related accidents – one of the leading causes of road fatalities.

As overall safety performance improves, insurance costs for transport operators will also decline, creating a financial incentive for compliance and continuous improvement.

How do you engage regular citizens, especially young people, on road safety?

Sub-Saharan Africa’s younger generation is highly connected. Mobile phone penetration exceeds 80% in many countries, making digital multimedia an ideal tool for road safety awareness campaigns.

Audio podcasts are highly accessible and practical for audiences who are often on the move. They can be listened to while driving or working, consume minimal data (an important factor where internet costs remain high), and can easily be produced in local languages. Podcasts are also easily shareable through popular platforms such as WhatsApp and Telegram.

Possible content ideas include:

  • Success stories of professional drivers who transitioned from informal to formal businesses (“From informal to entrepreneur”)
  • Safety tips and basic vehicle maintenance advice
  • Interviews with leaders of transport associations and safety advocates

Platforms like YouTube, TikTok, and Instagram are ideal for visual storytelling.

Possible content ideas include:

  • “Before and after” transformations of professionalised transport businesses
  • Animated explainers on driver licensing and compliance processes
  • Short documentaries showing a “day in the life” of successful formal operators
  • Testimonials from families of accident victims, appealing to emotional awareness and responsibility

To maximise reach, campaigns should partner with local influencers, radio stations, and community-based media networks. Complementary channels such as Facebook, where transport associations are already active, can amplify engagement. SMS campaigns linking to audio content and community listening sessions at transport hubs can further enhance inclusivity.

Producing content in major local languages – not just English or French – is crucial for accessibility and resonance. Campaigns should feature relatable characters and real-life scenarios, addressing local concerns such as fear of taxation or bureaucratic complexity. Using humour, storytelling, and cultural references makes messages more engaging and memorable than purely informational content.

The generational shift towards digital media consumption presents a major opportunity. Young drivers are more receptive to professionalisation messages when these are shared through trusted channels and framed around tangible benefits – such as income growth, safety, and community respect – rather than mere regulatory compliance.

Securing funding for a comprehensive road safety programme is essential to addressing the alarming traffic fatality rates across Kenya and Sub-Saharan Africa, where road accidents remain a leading cause of death and injury.

An innovative digital learning platform could provide free, accessible road safety education to all road users – drivers, pedestrians, motorcyclists, and cyclists – through mobile-friendly modules covering essential topics such as traffic rules, defensive driving, pedestrian awareness, and vehicle maintenance.

The programme could include interactive short quizzes to test users’ knowledge retention, while gamifying the experience through leaderboards and ranking systems that encourage healthy competition and continuous engagement. Top-performing users could receive certificates or small rewards, incentivising participation across communities.

By leveraging mobile technology – already widespread across rural and urban areas – this solution would be scalable and cost-effective. Required investment would mainly cover platform development, content production in local languages, and promotional outreach.

The return on investment would be substantial: fewer accidents, reduced healthcare costs, lower economic losses from road incidents, and, most importantly, saved lives. This initiative would directly contribute to the UN Sustainable Development Goals and align with regional road safety action plans, offering a high-impact and measurable intervention for donors, governments and development partners.

Explore the IRU–World Bank guide – designed for governments, policymakers and practitioners – for clear reform pathways to make road transport safer, smarter and greener.