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IRU raises China profile ahead of One Belt, One Road summit

4 May 2017

IRU launched its new WeChat account – the most popular social media platform in China – ahead of the OBOR summit.

China’s biggest political event of the year, with IRU President Christian Labrot and Secretary General Umberto de Pretto attending, the summit was a platform to set-out long-term strategic initiatives to improve connectivity and enhance global trade routes.

The new WeChat platform will enhance IRU’s presence and underscore the mission to bring about prosperity through unimpeded trade – aligning with the One Belt, One Road objectives.

Sharing up-to-date information of IRU’s activities in the region, the WeChat account will also reinforce understanding of the benefits of TIR as China prepares to roll it out.