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Geovani Serafim

Occupation
Founder and President
IRU Member

Trucks: the world I grew up in

As the son of a self-employed truck driver, I was born and raised in the world of trucks.

My upbringing has led to where I am today: the Founder and President of Serafim Transportes & Logística.

I’ve worked as a mechanic, loading and unloading assistant, as well as a truck driver for a decade in Brazil. I faced and overcame countless difficulties. This experience shaped my view of the fundamental value of people, who I consider are a company's greatest asset.

At Serafim Transportes & Logística, we prioritise the appreciation, training and development of our employees. We understand that they are the ones who drive the company's machinery. Investing in their growth not only improves operational efficiency but also strengthens the organisational culture.

Our commitment to training extends to an economical and defensive approach to transport, resulting in significant gains for the environment. We strive to reduce fuel consumption, optimise routes and strictly respect the journeys. These practices not only contribute to sustainability, but also promote a better quality of life for our employees.

In short, at Serafim Transportes & Logística, we believe that true success goes beyond numbers and translates into valuing people, sustainable development and building relationships that last over time.

I hope that my unwavering commitment to making a difference in the road transport industry resonates through my professionalism, humility and dedication to continuous improvement.

The views and opinions expressed by the New Industry Shapers do not necessarily reflect the views or positions of IRU.