Truck Driver Barometer 2024 – Europe | IRU | World Road Transport Organisation

Truck Driver Barometer 2024 – Europe

Produced together with Truckfly by Michelin, this IRU Intelligence Briefing is the only annual survey capturing truck driver satisfaction across seven major EU markets.

It analyses job satisfaction across seven key European road freight markets among various driver groups, segmented by gender, age, country, distance travelled, type of driver, and company size.

The findings revealed that more than half of truck drivers are very satisfied with their jobs. British and French drivers reported the highest levels of satisfaction.

Solutions to attract and retain drivers align closely with the key issues identified. Over 90% of drivers prioritise improved access to well-equipped rest areas and better treatment at delivery sites.

This briefing is the only comprehensive and recurring source capturing truck drivers’ perceptions, satisfaction and expectations across Europe. It provides essential insights into the labour market, enabling policymakers and industry stakeholders to develop continuous strategies that improve access to the profession and working conditions – based on what drivers truly value.

Who is it for?

Policymakers and authorities to anticipate recruitment difficulties and develop targeted incentives, training programmes and campaigns.
Analysts or consultants to help reduce turnover with improved strategies based on in-depth knowledge of the driver labour market.
Marketing and product managers to understand the different experiences, expectations and top concerns of drivers to tailor services.

What is it for?

Understand driver job satisfaction and challenges
Get unique insights into the EU driver labour market
Identify targeted solutions aligned with driver expectations
Strengthen employer brand and competitive edge

Empower your decisions with the only compass for driver satisfaction in Europe which combines firsthand driver perspectives with robust data analysis – plan smartly, invest wisely.

Preview briefing

Full 36-page briefing contents:

Chap 1: Truck driver satisfaction in Europe
Chap 2: Key accessibility and attractiveness issues according to European drivers
Chap 3: Solutions to better attract and retain drivers according to European drivers

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The IRU Briefing is brought to you in partnership with La Manufacture Française des Pneumatiques Michelin (hereinafter “Michelin”). As part of this partnership, we would like to share your customer contact details (i.e. title, first name, last name, company name, job title, email address) with Michelin so as to enable it to get in touch with you, including to provide you with marketing communications. Your consent to that effect would be greatly appreciated. If you agree, please tick the box below to indicate your consent:

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