Smart Move: a past IRU campaign for smarter mobility
Smart Move: a past IRU campaign for smarter mobility
Smart Move was a global campaign launched in 2009 by IRU and Busworld to promote buses and coaches as the safest, greenest, and most efficient mode of transport for modern societies.
About the campaign
Smart Move ran globally with activities at international, national, regional and local levels.
It was endorsed by 104 committed partners around the world: leading industry organisations, vehicle manufacturers and media, as well as thousands of bus or coach operators and individual supporters, who all shared the Smart Move values and goals.
The campaign focused on raising awareness among policymakers, the media, and the public that buses and coaches are a key solution to:
Growing mobility needs
Traffic congestion and air pollution
Energy efficiency and climate change challenges
Social inclusion and community connectivity
Key messages
Safety first
The industry continues to improve safety through professional driver training and advanced vehicle technologies.
Comfortable and accessible
Bus and coach travel is flexible, comfortable, and accessible to all.
Better for the environment
Choosing buses and coaches means fewer cars on the road, less traffic congestion, and lower emissions.
Manufacturers and operators continuously invest in cleaner, more efficient vehicles to further reduce environmental impact.
Supporting communities and economies
Buses and coaches connect people, power local tourism, and support jobs.
They are vital for school trips, regional tourism, and providing essential mobility for those who do not drive.
Affordable. Going far for much less
Buses and coaches provide one of the most cost-effective ways to travel, offering reliable service.
They make long-distance trips, daily commutes, and group travel accessible to anyone looking for budget-friendly mobility.
The legacy of Smart Move
Smart Move campaign successfully raised global awareness that collective bus and coach travel is not only viable but essential for sustainable mobility.
While the campaign has ended, its message remains relevant today:
Choosing buses and coaches is a Smart Move for people, for communities, and for the planet.
Smart Move: a past IRU campaign for smarter mobility
Smart Move was a global campaign launched in 2009 by IRU and Busworld to promote buses and coaches as the safest, greenest, and most efficient mode of transport for modern societies.
About the campaign
Smart Move ran globally with activities at international, national, regional and local levels.
It was endorsed by 104 committed partners around the world: leading industry organisations, vehicle manufacturers and media, as well as thousands of bus or coach operators and individual supporters, who all shared the Smart Move values and goals.
The campaign focused on raising awareness among policymakers, the media, and the public that buses and coaches are a key solution to:
Key messages
Safety first
The industry continues to improve safety through professional driver training and advanced vehicle technologies.
Comfortable and accessible
Bus and coach travel is flexible, comfortable, and accessible to all.
Better for the environment
Choosing buses and coaches means fewer cars on the road, less traffic congestion, and lower emissions.
Manufacturers and operators continuously invest in cleaner, more efficient vehicles to further reduce environmental impact.
Supporting communities and economies
Buses and coaches connect people, power local tourism, and support jobs.
They are vital for school trips, regional tourism, and providing essential mobility for those who do not drive.
Affordable. Going far for much less
Buses and coaches provide one of the most cost-effective ways to travel, offering reliable service.
They make long-distance trips, daily commutes, and group travel accessible to anyone looking for budget-friendly mobility.
The legacy of Smart Move
Smart Move campaign successfully raised global awareness that collective bus and coach travel is not only viable but essential for sustainable mobility.
While the campaign has ended, its message remains relevant today:
Related links
SmartMove documents