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Mustafa YILDIRIM
President, TOFED
Turkey
HOW TO MAKE FLEET TRANSPORTATION PROFITABLE?
1. Customer Service;
- Comfort of buses,
- Technical facilities and safety,
- Multimedia service,
- Trained work power,
- Satisfying the catering needs of passengers throughout the trip,
- Clean and hygienic environment,
In short, providing customer service above expectation of customers
2. Reducing costs;
- Cost effective driving (training of drivers),
- Energy and communication saving,
- Reducing intra-city agencies and joint service on sector basis,
- Establishing a sector-wide corporate structure (joint use of facilities, technology and personnel, call center, ticket sale, staff, etc.)
- Utilisation of appropriate vehicles and adjustment of the number of runs according to occupancy rates
3. Reasonable price;
- All costs + 20% profit = A reasonable price which will bring competitiveness against airways and rail transportation
- Preventing unrecorded business, invoicing income and expenses.
4. Establishing a joint structure;
Establishing a star airline-like model in highway transportation. Therefore, maximising customer satisfaction and improving quality without increasing costs through ensuring:
- Organisation,
- Communication,
- Cooperation,
- Solution partnership, etc.
5. New technological solutions;
- Automation of ticket sales,
- Development of electronic ticket sale systems,
- Call center,
- Use of communication systems in buses (multimedia, satellite broadcast, telephone, internet, etc.),
- Offering a work environment for passengers during the trip,
- Offering hot and chilled foods and beverages,
- Bathroom facilities,
- Tachograph and speed limiters,
6. Owned/leased rates;
Since rail systems in Turkey are not sufficient, randomised (without schedule) runs for short distances and scheduled runs for long distances are implemented from the point of resource utilisation.
Consequently;
Public transportation in Turkey MAY BE A MODEL FOR PUBLIC TRANSPORTATION through
- Mergers and corporate structuring of firms, and
- Improvement of the sector infrastructure (terminals, urban projects, service areas, etc.).
Watch the powerpoint presentation
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