Mathieu Hoeberings
Policy Officer & Task Manager, European Commission, DG ENTR, Tourism Unit
The real challenge facing the European tourism industry today is to combine sustainable development and competitiveness. In order to achieve this objective, all stakeholders, be they involved directly, such as local and EU authorities, or indirectly, like it is the case for tourists whose patterns are changing, will have to show a certain level of commitment for change.
See the EU Commission Agenda for a sustainable and competitive European Tourism:
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