Giles FEARNLEY
CEO, Blazefield Holdings Ltd, UK

Scheduled bus services play an increasingly important role not just in towns and cities but in rural areas as well as providing valuable inter-city links. The significant competitor is the car. If the bus is to attract car users, they need to be convinced that the service is reliable, frequent and of a quality that they are comfortable with. This needs to cover all facets of the journey experience including information, bus stop environment, the vehicle itself, the driver, the fare, the punctuality, reliability and frequency of the service.

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